Dear Friend,
Mahatma Gandhi once said, “The future depends on what we do in the present.” Today you have an incredible opportunity to make a lasting impact on our present, and to ensure our future and the future of generations to come. By standing with Kappa Delta to prevent child abuse, you can help invest in the future of our country.
Fighting to Survive…
Imagine being referred to as “it” by your own mother and being tortured on a daily basis. Picture your arm being pulled out of socket in one of your mother’s alcoholic rages, or being stabbed with a kitchen knife. When you are allowed the luxury of food, you are forced to eat rotten scraps out of a dog bowl--food even the dog wouldn’t eat. This is the tragic story of a young boy named David who battled his mother alone until age 8. Sometimes the signs of child abuse are not as apparent as the brutal wounds that David endured some are hidden. Perhaps you know a child like David…
How to Recognize the Warning Signals of Child Abuse
• Nervousness around adults
• Aggression toward others
• Inability to stay awake or concentrate for long periods of time
• Dramatic or sudden changes in personality
• Unnatural interest in sex
• Recurrent or unexplained bruises
• Low self-esteem
• Bad personal hygiene
These are all signs that a child may be in an abusive situation. Many people don’t believe that this is a serious problem, or that it doesn’t concern them. They’re wrong. Last year alone over 20,300 cases of child abuse were reported in the state of Utah. According to the National Child Abuse and Neglect Data System there are approximately 1,400 child fatalities a year due to child abuse. And 50 to 60 percent of the deaths due to child abuse or neglect are never recorded.
Child abuse affects ALL of us. The United States government spends over $258 million each day on public programs because of the abuse and neglect of today’s children. This means that the average household pays $1,460 a year for these programs, in tax dollars, while the federal government invests a meager $10 in prevention research per reported case. Therefore, it is up to us.
What is “Prevent Child Abuse America”?
Prevent Child Abuse America was founded in 1972 and has been the leading advocate for preventing child abuse and neglect among our nation’s children. They have 39 state chapters and sponsor prevention at the local and state level. Programs advocate abuse prevention legislation, and adult and youth programming to educate and raise awareness. With help of concerned citizens like you, we can strengthen families and communities nationwide.
Kappa Delta Sorority began supporting “Prevent Child Abuse America” 24 years ago, and two years later, began the nationwide Shamrock Event named in honor of the “lucky” month of March in which the event is traditionally held. Each spring, our chapter here at Utah State University stages our annual Shamrock Event talent show or benefit concert.
In the past, hundreds of members of the Utah State University community have participated in the Shamrock Event. Their participation and donations, coupled with support from local businesses like yours, allowed us to raise over $ 4,000 for our philanthropy. Eighty percent of these funds stayed right here in Logan while the other twenty percent went to nationwide Prevent Child Abuse America public awareness programs. These contributions fund advocacy programs, a statewide network of support, and volunteer action programs throughout the state and country.
How You Can Make a Difference
Working hand in hand with our alumnae and local businesses, we plan to make this year’s Shamrock Event the best yet! However, the expenses for this event are approximately $ 600. In the past about 70 percent of our funding has come from outside donors, which add up to about $ 3,000 donated from benefactors within the community. Sponsorship comes in many different forms; such as: monetary donations, raffle prizes, silent auction packages, gift certificates, and food for concession sales.
This year we are looking for donations such as:
• food for the concession stand
• gift certificates
• flower arrangements for the Shamrock Event Dinner or bouquets for speakers
• silent auction packages
• monetary donations
• corporate sponsorship
• tickets to events or concerts
Your donation is not just an investment in America’s future – it’s also an opportunity for you to raise your profile on campus. Each business that donates will be recognized in the program at each of the events.
If none of these options seem feasible, there are plenty of other ways you can get involved:
• provide advertizing for our upcoming event
• allow us to advertize our event in your business
• allow a donation jar for your customers to donate in
• Provide a percentage of specific revenue toward Prevent Child Abuse America
Donations come in all shapes and sizes, and no one thing is more important than another. Every little bit helps and allows us to make a bigger contribution to Prevent Child Abuse America.
One of us will be calling you in the next few days to touch base about what you will be able to give, and how we should go about picking up your donation. We look forward to talking to you. And we look forward to working with you to prevent child abuse right here in Logan and nationwide. Thanks!
Sincerely,
The Beta Delta chapter of Kappa Delta Sorority
Ariel Leigh Wade
VP Standards
Sara Woodward
Shamrock Chair
Monica Swapp
PR representative
Jeffery Wright
PR representative
Sunday, April 13, 2008
Monday, April 7, 2008
Kappa Delta Donation Letter
Dear Friend,
Mahatma Gandhi once said, “The future depends on what we do in the present.” Today you have an incredible opportunity to make a lasting impact on our present, and to ensure our future and the future of generations to come. By standing with Kappa Delta to prevent child abuse, you can help invest in the future of our country.
Fighting to Survive…
Imagine being referred to as “it” by your own mother and being tortured on a daily basis. Picture your arm being pulled out of socket in one of your mother’s alcoholic rages, or being stabbed with a kitchen knife. When you are allowed the luxury of food, you are forced to eat rotten scraps out of a dog bowl--food even the dog wouldn’t eat. This is the tragic story of a young boy named David who battled his mother alone until age 8. Sometimes the signs of child abuse are not as apparent as the brutal wounds that David endured some are hidden. Perhaps you know a child like David…
How to Recognize the Warning Signals of Child Abuse
• Nervousness around adults
• Aggression toward others
• Inability to stay awake or concentrate for long periods of time
• Dramatic or sudden changes in personality
• Unnatural interest in sex
• Recurrent or unexplained bruises
• Low self-esteem
• Bad personal hygiene
These are all signs that a child may be in an abusive situation. Many people don’t believe that this is a serious problem, or that it doesn’t concern them. They’re wrong. Last year alone over 20,300 cases of child abuse were reported in the state of Utah. According to the National Child Abuse and Neglect Data System there are approximately 1,400 child fatalities a year due to child abuse. And 50-60% of the deaths due to child abuse or neglect are never recorded.
Child abuse affects ALL of us. The United States government spends over $258 million dollars each day on public programs because of the abuse and neglect of today’s children. This means that the average household pays $1,460 a year for these programs, in tax dollars, while the federal government invests a meager $10 in prevention research per reported case. Therefore, it is up to us.
What is “Prevent Child Abuse America”?
Prevent Child Abuse America was founded in 1972 and has been the leading advocate for preventing child abuse and neglect among our nation’s children. They have 39 state chapters and sponsor prevention at the local and state level. Programs advocate abuse prevention legislation and adult and youth programming to educate and raise awareness. With help of concerned citizens like you, we can strengthen families and communities nationwide.
Kappa Delta Sorority began supporting “Prevent Child Abuse America” 24 years ago, and two years later, began the nationwide Shamrock Event named in honor of the “lucky” month of March in which the event is traditionally held. Each spring, our chapter here at Utah State University stages our annual Shamrock Event talent show or benefit concert.
In the past, hundreds of members of the Utah State University community have participated in the Shamrock Event. Their participation and donations, coupled with support from local businesses, allowed us to raise over $ 4,000 for our philanthropy. Eighty percent of these funds stayed right here in Logan while the other twenty percent went to nationwide Prevent Child Abuse America public awareness programs. These contributions fund advocacy programs, a statewide network of support, and volunteer action programs throughout the state and country.
How You Can Make a Difference
Working hand in hand with our alumnae and local businesses, we plan to make this year’s Shamrock Event the best yet! However, the expenses for this event are approximately $ 600. In the past about 70% of our funding has come from outside donors, which add up to about $ 3,000 donated from benefactors within the community. Sponsorship comes in many different forms; such as: monetary donations, raffle prizes, silent auction packages, gift certificates, and food for concession sales.
This year we are looking for donations such as:
• food for the concession stand
• gift certificates
• flower arrangements for the Shamrock Event Dinner or bouquets for speakers
• silent auction packages
• monetary donations
• corporate sponsorship
• tickets to events or concerts
Your donation is not just an investment in America’s future – it’s also an opportunity for you to raise your profile on campus. Each business that donates will be recognized in the program at each of the events.
If none of these options seem feasible, there are plenty of other ways you can get involved:
• Providing advertizing for our upcoming event
• Allowing us to advertize our event in your business
• Allow a donation jar for your customers to donate in
• Provide a percentage of specific revenue toward Prevent Child Abuse America
Donations come in all shapes and sizes, and no one thing is more important than another. Every little bit helps and allows us to make a bigger contribution to Prevent Child Abuse America.
One of us will be calling you in the next few days to touch base about what you will be able to give, and how we should go about picking up your donation. We look forward to talking to you. And we look forward to working with you to prevent child abuse right here in Logan and nationwide. Thanks!
Sincerely,
The Beta Delta chapter of Kappa Delta Sorority
Ariel Leigh Wade
VP Standards
Sara Woodward
Shamrock Chair
Monica Swapp
PR representative
Jeffery Wright
PR represenative
Mahatma Gandhi once said, “The future depends on what we do in the present.” Today you have an incredible opportunity to make a lasting impact on our present, and to ensure our future and the future of generations to come. By standing with Kappa Delta to prevent child abuse, you can help invest in the future of our country.
Fighting to Survive…
Imagine being referred to as “it” by your own mother and being tortured on a daily basis. Picture your arm being pulled out of socket in one of your mother’s alcoholic rages, or being stabbed with a kitchen knife. When you are allowed the luxury of food, you are forced to eat rotten scraps out of a dog bowl--food even the dog wouldn’t eat. This is the tragic story of a young boy named David who battled his mother alone until age 8. Sometimes the signs of child abuse are not as apparent as the brutal wounds that David endured some are hidden. Perhaps you know a child like David…
How to Recognize the Warning Signals of Child Abuse
• Nervousness around adults
• Aggression toward others
• Inability to stay awake or concentrate for long periods of time
• Dramatic or sudden changes in personality
• Unnatural interest in sex
• Recurrent or unexplained bruises
• Low self-esteem
• Bad personal hygiene
These are all signs that a child may be in an abusive situation. Many people don’t believe that this is a serious problem, or that it doesn’t concern them. They’re wrong. Last year alone over 20,300 cases of child abuse were reported in the state of Utah. According to the National Child Abuse and Neglect Data System there are approximately 1,400 child fatalities a year due to child abuse. And 50-60% of the deaths due to child abuse or neglect are never recorded.
Child abuse affects ALL of us. The United States government spends over $258 million dollars each day on public programs because of the abuse and neglect of today’s children. This means that the average household pays $1,460 a year for these programs, in tax dollars, while the federal government invests a meager $10 in prevention research per reported case. Therefore, it is up to us.
What is “Prevent Child Abuse America”?
Prevent Child Abuse America was founded in 1972 and has been the leading advocate for preventing child abuse and neglect among our nation’s children. They have 39 state chapters and sponsor prevention at the local and state level. Programs advocate abuse prevention legislation and adult and youth programming to educate and raise awareness. With help of concerned citizens like you, we can strengthen families and communities nationwide.
Kappa Delta Sorority began supporting “Prevent Child Abuse America” 24 years ago, and two years later, began the nationwide Shamrock Event named in honor of the “lucky” month of March in which the event is traditionally held. Each spring, our chapter here at Utah State University stages our annual Shamrock Event talent show or benefit concert.
In the past, hundreds of members of the Utah State University community have participated in the Shamrock Event. Their participation and donations, coupled with support from local businesses, allowed us to raise over $ 4,000 for our philanthropy. Eighty percent of these funds stayed right here in Logan while the other twenty percent went to nationwide Prevent Child Abuse America public awareness programs. These contributions fund advocacy programs, a statewide network of support, and volunteer action programs throughout the state and country.
How You Can Make a Difference
Working hand in hand with our alumnae and local businesses, we plan to make this year’s Shamrock Event the best yet! However, the expenses for this event are approximately $ 600. In the past about 70% of our funding has come from outside donors, which add up to about $ 3,000 donated from benefactors within the community. Sponsorship comes in many different forms; such as: monetary donations, raffle prizes, silent auction packages, gift certificates, and food for concession sales.
This year we are looking for donations such as:
• food for the concession stand
• gift certificates
• flower arrangements for the Shamrock Event Dinner or bouquets for speakers
• silent auction packages
• monetary donations
• corporate sponsorship
• tickets to events or concerts
Your donation is not just an investment in America’s future – it’s also an opportunity for you to raise your profile on campus. Each business that donates will be recognized in the program at each of the events.
If none of these options seem feasible, there are plenty of other ways you can get involved:
• Providing advertizing for our upcoming event
• Allowing us to advertize our event in your business
• Allow a donation jar for your customers to donate in
• Provide a percentage of specific revenue toward Prevent Child Abuse America
Donations come in all shapes and sizes, and no one thing is more important than another. Every little bit helps and allows us to make a bigger contribution to Prevent Child Abuse America.
One of us will be calling you in the next few days to touch base about what you will be able to give, and how we should go about picking up your donation. We look forward to talking to you. And we look forward to working with you to prevent child abuse right here in Logan and nationwide. Thanks!
Sincerely,
The Beta Delta chapter of Kappa Delta Sorority
Ariel Leigh Wade
VP Standards
Sara Woodward
Shamrock Chair
Monica Swapp
PR representative
Jeffery Wright
PR represenative
Wednesday, March 5, 2008
Who Are The Kappa Delta's?
FOR IMMEDIATE RELEASE
Feb. 20, 2008
KAPPA DELTA SORORITY
WHO ARE THE KAPPA DELTA’S?
LOGAN, Utah—Kappa Delta was founded in 1897 in Farmville, Va. Since Kappa Delta has grown with over 200,000 members throughout the world and 130 active collegiate chapters including the Beta Delta chapter of Kappa Delta at Utah State University that colonized in 1937.
The purpose of Kappa Delta Sorority is to promote true friendship among the college girls of our country by inculcating into their hearts and lives those principles of truth, of honor, of duty, without which there can be no true friendship.
The Beta Delta chapter of Kappa Delta Sorority is run by President Jessica Leystra who said “Kappa Delta is a great organization where girls can come to find true friendship as well as opportunities to discover themselves and better themselves through leadership, service, involvement and the connection made within the sisterhood.”
The object of Kappa Delta Sorority is the formation and perpetuation of good fellowship, friendship and sisterly love among its members; the encouragement of literature and education; the promotion of social interest; and the furtherance of charitable and benevolent purposes.
In 1999, Kappa Delta created National Women’s Friendship Day that is celebrated by women across the country, and to impact college campuses across the country, Kappa Delta was instrumental in developing Stand Up! Stand Out! Why Settle For Fitting In When You Were Meant to Stand Out?, an innovative program that helps college women stand up against peer pressure and stand out as role models among their peers. Stand Up! Stand Out! proved so important, 24 other sororities signed on, and the programs will be presented to collegiate women nationwide.
Kappa Delta is making great things happen through its four national philanthropies, the most philanthropies of any NPC group. In addition to Children’s Hospital in Richmond, Va., and the Orthopaedic Research Awards, Kappa Delta supports the prevention of child abuse and Girl Scouts of the USA. Since adopting Prevent Child Abuse America in 1981, Kappa Deltas have raised more than $8 million for child-abuse prevention efforts. The Beta Delta Chapter raised $ 3,000 alone last semester through their “ShamROCK” the cause benefit concert. Since entering into a partnership with Girl Scouts in 1988, Kappa Deltas have made a difference in the lives of hundreds of thousands of girls.
In 2005, Kappa Delta partnered with Dove, the global beauty brand, to support the Dove Campaign for Real Beauty. Through this national campaign, Kappa Delta members have the opportunity to challenge our culture’s definition of beauty and promote self-esteem among women and girls.
Kappa Delta members give back to their community through their leadership as well. Beta Delta chapter members are involved in panhellenic leadership positions, ASUSU leadership positions and comities, positions in clubs within their majors, heath education leadership positions, recreation leadership positions, religious leadership positions and many more.
Kappa Delta is more that just a club it is an organization of girls who give back to the community, raise money for philanthropy, are leaders within their schools and communities and exhibit the standard of class and honor that all Kappa Delta members uphold.
For more information contact:
Ariel Wade
Vice President Standards
Beta Delta chapter of Kappa Delta Sorority
Phone: 435-512-7658
email: ariel-leigh@hotmail.com
http://www.kappadelta.org
###
Feb. 20, 2008
KAPPA DELTA SORORITY
WHO ARE THE KAPPA DELTA’S?
LOGAN, Utah—Kappa Delta was founded in 1897 in Farmville, Va. Since Kappa Delta has grown with over 200,000 members throughout the world and 130 active collegiate chapters including the Beta Delta chapter of Kappa Delta at Utah State University that colonized in 1937.
The purpose of Kappa Delta Sorority is to promote true friendship among the college girls of our country by inculcating into their hearts and lives those principles of truth, of honor, of duty, without which there can be no true friendship.
The Beta Delta chapter of Kappa Delta Sorority is run by President Jessica Leystra who said “Kappa Delta is a great organization where girls can come to find true friendship as well as opportunities to discover themselves and better themselves through leadership, service, involvement and the connection made within the sisterhood.”
The object of Kappa Delta Sorority is the formation and perpetuation of good fellowship, friendship and sisterly love among its members; the encouragement of literature and education; the promotion of social interest; and the furtherance of charitable and benevolent purposes.
In 1999, Kappa Delta created National Women’s Friendship Day that is celebrated by women across the country, and to impact college campuses across the country, Kappa Delta was instrumental in developing Stand Up! Stand Out! Why Settle For Fitting In When You Were Meant to Stand Out?, an innovative program that helps college women stand up against peer pressure and stand out as role models among their peers. Stand Up! Stand Out! proved so important, 24 other sororities signed on, and the programs will be presented to collegiate women nationwide.
Kappa Delta is making great things happen through its four national philanthropies, the most philanthropies of any NPC group. In addition to Children’s Hospital in Richmond, Va., and the Orthopaedic Research Awards, Kappa Delta supports the prevention of child abuse and Girl Scouts of the USA. Since adopting Prevent Child Abuse America in 1981, Kappa Deltas have raised more than $8 million for child-abuse prevention efforts. The Beta Delta Chapter raised $ 3,000 alone last semester through their “ShamROCK” the cause benefit concert. Since entering into a partnership with Girl Scouts in 1988, Kappa Deltas have made a difference in the lives of hundreds of thousands of girls.
In 2005, Kappa Delta partnered with Dove, the global beauty brand, to support the Dove Campaign for Real Beauty. Through this national campaign, Kappa Delta members have the opportunity to challenge our culture’s definition of beauty and promote self-esteem among women and girls.
Kappa Delta members give back to their community through their leadership as well. Beta Delta chapter members are involved in panhellenic leadership positions, ASUSU leadership positions and comities, positions in clubs within their majors, heath education leadership positions, recreation leadership positions, religious leadership positions and many more.
Kappa Delta is more that just a club it is an organization of girls who give back to the community, raise money for philanthropy, are leaders within their schools and communities and exhibit the standard of class and honor that all Kappa Delta members uphold.
For more information contact:
Ariel Wade
Vice President Standards
Beta Delta chapter of Kappa Delta Sorority
Phone: 435-512-7658
email: ariel-leigh@hotmail.com
http://www.kappadelta.org
###
Tuesday, February 26, 2008
CVAIA media pitch
Herald Journal
Emily H. Wheeler
Logan City/Business Editor
75 W. 300 N. Logan UT, 84321
Phone: 435-752-2121 ext: 339
ewheeler@hjnews.com
Feb. 26, 2008
Dear Emily,
I thought you and your readers might be interested on information about a new association Logan that helps members toward financial stability.
The association is called the Cache Valley Area Investors Association!
The CVAIA is an association where members of all ages meet to discuss information that helps people to become financially independent with a philosophy of looking about money and opportunity in a different way.
It also provides education on how to save and how to invest with less risk.
Membership to the CVIAI is free and meetings are every other Thursday at the Cache Valley Chamber of Commerce at 160 N. Main Street. The next meeting will be on Feb. 7.
If you want any more information you can give me a call at 435-987-2347 or email me at ariwade@gmail.com. You can also contact the founder by email at preston.parker@usu.edu.
If you are available Friday, February 22 in the afternoon we could get lunch and discuss the topic further.
Thanks,
Ariel-Leigh Wade
Ariel Wade
Public relations representative
Phone: 435-987-2347
ariwade@gmail.com
Emily H. Wheeler
Logan City/Business Editor
75 W. 300 N. Logan UT, 84321
Phone: 435-752-2121 ext: 339
ewheeler@hjnews.com
Feb. 26, 2008
Dear Emily,
I thought you and your readers might be interested on information about a new association Logan that helps members toward financial stability.
The association is called the Cache Valley Area Investors Association!
The CVAIA is an association where members of all ages meet to discuss information that helps people to become financially independent with a philosophy of looking about money and opportunity in a different way.
It also provides education on how to save and how to invest with less risk.
Membership to the CVIAI is free and meetings are every other Thursday at the Cache Valley Chamber of Commerce at 160 N. Main Street. The next meeting will be on Feb. 7.
If you want any more information you can give me a call at 435-987-2347 or email me at ariwade@gmail.com. You can also contact the founder by email at preston.parker@usu.edu.
If you are available Friday, February 22 in the afternoon we could get lunch and discuss the topic further.
Thanks,
Ariel-Leigh Wade
Ariel Wade
Public relations representative
Phone: 435-987-2347
ariwade@gmail.com
From Press Release, to the media
THE MACBOOK AIR IS RELEASED…
the press and consumers catch on like wild fire.
First - the original press release:
http://www.apple.com/pr/library/2008/01/15mbair.html
Second - the press has something to say:
The first article I found regarding the press release put out by Apple on the MacBook Air is an article titled The MacBook Air: So close and Yet…; by Stephen H. Wildstrom, published in Buisness Week, on Feb. 11, 2008.
The article provides product specs and information given by the press release as well as Wildstrom’s personal reflection of his experience while using the MacBook Air. Wildstrom wrote focusing on the pros and cons of the design of the new laptop applying it’s usability to potential buyers, specifically the businessperson.
He calls the MacBook Air “the sexiest laptop ever, but too much is sacrificed in the name of sleekness.” In his article Wildstrom talks about the lightweight, sleek design of the MacBook Air and how well the combined efforts of Apple and Intel worked to create the ultra thin design. He also mentioned the new features of the touchpad giving it iPhone touch features and mentioned the clarity of the energy-saving LED screen saying it “is sharp and bright--it may be the best I've seen on a notebook.”
He then mentions that the ultra thin design has its drawbacks. The lack of CD/DVD drive and lone USB port limits the laptop from easy usability, especially since the laptop is limited to WiFi connectivity needing access to USB for any other connectivity.
Wildstrom touches on both the benefits and fall backs of the MacBook Air giving the review in a positive light and giving an overall positive review.
The second article I found regarding the MacBook Air press release was written by David Pogue and published in the New York Times on Jan. 17, 2008.
In this article Pogue calls the MacBook Air the thinnest laptop in the world which he continues to refer to as the “skinny” laptop throughout his article.
This article refers back to information provided by the press release regarding the Apple Corporation and the product specs referred to in the press release.
Pogue also compares the pros and cons of the laptop. He hit on the same pros and cons as the previous article but also mentions that the things the MacBook Air lacks such as extra memory storage, USB portability, internet connectivity, need for CD or DVD and more are made up by other Apple products that can be additionally purchased to fill those gaps.
The article gives an all around positive review of the MacBook Air calling it sleek and elegant. Pogue said, “The Air isn't for everyone. Bargain hunters, feature counters and people who don't see the value of elegance -- in general, the same people who despised the iPhone before it came out -- would be better off with a bigger, less expensive, more complete laptop.”
Although Pogue gave negative aspects of the laptop the only overall negative review in the article was in saying that it didn’t make a great primary computer although it did make a great computer.
Third – effectiveness of the release, my thoughts:
I found the press release regarding the release of Apple’s MacBook Air on the Mac.com website. After finding this release I proceeded to search Lexus Nexus for articles regarding the release. Of many articles referring to the new laptop I felt that the first review was one that had expanded on the topic after receiving information from the release. The article repeats product information, specs, and pricing offered by the press release in the product review that the article is. I feel that this publication was not a direct target for the press release but was a secondary target being that the author and readers are all potential MacBook Air consumers.
I found the second article by searching the New York Times website for MacBook Air articles. This search brought up a lot of different related articles but I decided to use this one because it gave the information provided by the original press release leading me to believe that this article was written as an elaboration of the release.
The article was written with authority on the subject making the article relevant and believable. I feel that the publication was a primary target for the release mostly because the New York Times reaches so far and is so credible that it would be a great target that delivered to a wide target audience.
The article had no customer testimonials but was addressed as a consumer with credible knowledge on the topic addressing other consumers about the product.
I feel the original press release was effective overall. The release gives general information about the product which is naturally interesting to spark the interest of those who received the release. This interest is shown by the press writing the articles after experiencing the product for themselves rather than repeating information straight from the original press release.
Although I feel that the product is interesting enough to sell itself, the press release helped the spread word about the product like wildfire.
the press and consumers catch on like wild fire.
First - the original press release:
http://www.apple.com/pr/library/2008/01/15mbair.html
Second - the press has something to say:
The first article I found regarding the press release put out by Apple on the MacBook Air is an article titled The MacBook Air: So close and Yet…; by Stephen H. Wildstrom, published in Buisness Week, on Feb. 11, 2008.
The article provides product specs and information given by the press release as well as Wildstrom’s personal reflection of his experience while using the MacBook Air. Wildstrom wrote focusing on the pros and cons of the design of the new laptop applying it’s usability to potential buyers, specifically the businessperson.
He calls the MacBook Air “the sexiest laptop ever, but too much is sacrificed in the name of sleekness.” In his article Wildstrom talks about the lightweight, sleek design of the MacBook Air and how well the combined efforts of Apple and Intel worked to create the ultra thin design. He also mentioned the new features of the touchpad giving it iPhone touch features and mentioned the clarity of the energy-saving LED screen saying it “is sharp and bright--it may be the best I've seen on a notebook.”
He then mentions that the ultra thin design has its drawbacks. The lack of CD/DVD drive and lone USB port limits the laptop from easy usability, especially since the laptop is limited to WiFi connectivity needing access to USB for any other connectivity.
Wildstrom touches on both the benefits and fall backs of the MacBook Air giving the review in a positive light and giving an overall positive review.
The second article I found regarding the MacBook Air press release was written by David Pogue and published in the New York Times on Jan. 17, 2008.
In this article Pogue calls the MacBook Air the thinnest laptop in the world which he continues to refer to as the “skinny” laptop throughout his article.
This article refers back to information provided by the press release regarding the Apple Corporation and the product specs referred to in the press release.
Pogue also compares the pros and cons of the laptop. He hit on the same pros and cons as the previous article but also mentions that the things the MacBook Air lacks such as extra memory storage, USB portability, internet connectivity, need for CD or DVD and more are made up by other Apple products that can be additionally purchased to fill those gaps.
The article gives an all around positive review of the MacBook Air calling it sleek and elegant. Pogue said, “The Air isn't for everyone. Bargain hunters, feature counters and people who don't see the value of elegance -- in general, the same people who despised the iPhone before it came out -- would be better off with a bigger, less expensive, more complete laptop.”
Although Pogue gave negative aspects of the laptop the only overall negative review in the article was in saying that it didn’t make a great primary computer although it did make a great computer.
Third – effectiveness of the release, my thoughts:
I found the press release regarding the release of Apple’s MacBook Air on the Mac.com website. After finding this release I proceeded to search Lexus Nexus for articles regarding the release. Of many articles referring to the new laptop I felt that the first review was one that had expanded on the topic after receiving information from the release. The article repeats product information, specs, and pricing offered by the press release in the product review that the article is. I feel that this publication was not a direct target for the press release but was a secondary target being that the author and readers are all potential MacBook Air consumers.
I found the second article by searching the New York Times website for MacBook Air articles. This search brought up a lot of different related articles but I decided to use this one because it gave the information provided by the original press release leading me to believe that this article was written as an elaboration of the release.
The article was written with authority on the subject making the article relevant and believable. I feel that the publication was a primary target for the release mostly because the New York Times reaches so far and is so credible that it would be a great target that delivered to a wide target audience.
The article had no customer testimonials but was addressed as a consumer with credible knowledge on the topic addressing other consumers about the product.
I feel the original press release was effective overall. The release gives general information about the product which is naturally interesting to spark the interest of those who received the release. This interest is shown by the press writing the articles after experiencing the product for themselves rather than repeating information straight from the original press release.
Although I feel that the product is interesting enough to sell itself, the press release helped the spread word about the product like wildfire.
Thursday, February 21, 2008
Wrigley's Positioning Framework/Creative Brief
Although I am studying public relations to later pursue a career in law my interests in public relations lie in image promotion working within a creative team. This could include within a PR agency or within the company itself. My creativity and ability to work well in teams gives me an advantage toward success in this field.
To be able to do this my work must appeal to either the business I work for or to the director of the PR agency. I must build a working portfolio showcasing my creative style and abilities.
Within the Agency I would be required to create company or product images, advertising campaigns, events and other forms of promotion for clients. For example an advertising campaign for Wrigley’s gum promoting their environmental safety and health policy, to be published in magazines relating to global issues, global awareness and even magazines centralizing on outdoor activities showing their commitment, community involvement and affiliation with environmental associations both nationally and internationally.
The ad campaign would highlight Wrigley’s involvement in “Keep America Beautiful,” “Keep Britain Tidy,” “Keep Australia Beautiful,” and an environmental organization in Ireland as well as education awareness programs sponsored by Wrigley’s including Wrigley’s Greenup program targeted at teens in the U.S., the National Spring Clean and Green Schools program in Ireland, and the launch of the antilittering badge with the Girl Guides in the U.K.
This project would be laid out first pinpointing the target audience and then deriving the intended price willing to pay for the advertising. The target audience would then be pinpointed as globally conscious publics with a $100,000 spending allowance on the campaign.
The three goals of this project would be to create a visually stimulating ad that informs publics of the efforts Wrigley’s is extending to promote Environmental health, safety and cleanliness, to call the public into action to contribute to the cause, and to promote Wrigley’s gum.
Research in the form of surveys and interviews would be conducted of the target audience and those involved within the different cause promoting organizations to create an understanding of what they want and what they will buy into. Also further research and understanding of the cause to be able to provide information to the fullest capacity.
The primary audience would be readers actively informed and globally conscious likely to accept the call to action. The secondary audience would be latent readers reading for recreational interest that are uninformed but likely be interested in the cause and possibly still accept the call to action. The tertiary audience would be those already actively involved in the cause but likely to be more interested in Wrigley’s part or in buying the product due to Wrigley’s part in the cause.
The message we want to put out within this campaign would be
1- Wrigley’s cares
2- Wrigley’s is actively involved in bettering the environment
3- Wrigley’s a company that audiences want to support, that sells a product that consumers love and trust.
To be able to do this my work must appeal to either the business I work for or to the director of the PR agency. I must build a working portfolio showcasing my creative style and abilities.
Within the Agency I would be required to create company or product images, advertising campaigns, events and other forms of promotion for clients. For example an advertising campaign for Wrigley’s gum promoting their environmental safety and health policy, to be published in magazines relating to global issues, global awareness and even magazines centralizing on outdoor activities showing their commitment, community involvement and affiliation with environmental associations both nationally and internationally.
The ad campaign would highlight Wrigley’s involvement in “Keep America Beautiful,” “Keep Britain Tidy,” “Keep Australia Beautiful,” and an environmental organization in Ireland as well as education awareness programs sponsored by Wrigley’s including Wrigley’s Greenup program targeted at teens in the U.S., the National Spring Clean and Green Schools program in Ireland, and the launch of the antilittering badge with the Girl Guides in the U.K.
This project would be laid out first pinpointing the target audience and then deriving the intended price willing to pay for the advertising. The target audience would then be pinpointed as globally conscious publics with a $100,000 spending allowance on the campaign.
The three goals of this project would be to create a visually stimulating ad that informs publics of the efforts Wrigley’s is extending to promote Environmental health, safety and cleanliness, to call the public into action to contribute to the cause, and to promote Wrigley’s gum.
Research in the form of surveys and interviews would be conducted of the target audience and those involved within the different cause promoting organizations to create an understanding of what they want and what they will buy into. Also further research and understanding of the cause to be able to provide information to the fullest capacity.
The primary audience would be readers actively informed and globally conscious likely to accept the call to action. The secondary audience would be latent readers reading for recreational interest that are uninformed but likely be interested in the cause and possibly still accept the call to action. The tertiary audience would be those already actively involved in the cause but likely to be more interested in Wrigley’s part or in buying the product due to Wrigley’s part in the cause.
The message we want to put out within this campaign would be
1- Wrigley’s cares
2- Wrigley’s is actively involved in bettering the environment
3- Wrigley’s a company that audiences want to support, that sells a product that consumers love and trust.
Wednesday, February 20, 2008
CVAIA media pitch
Subject Line: Investment Association open to Logan locals
Dear Emily,
I thought you and your readers might be interested in Information regarding the Cache Valley Area Investors Association.
The CVAIA is a free association where members of all ages meet to discuss information that helps people to become financially independent with a philosophy of looking about money and opportunity in a different way also with education on how to save and how to invest with less risk.
The meetings are every other Thursday at the Cache Valley Chamber of Commerce at 160 N. Main Street. The next meeting will be on Feb. 7.
If you want any more information you can give me a call at 435-875-3247 or email me at ariwade@hotmail.com. You can also contact the founder by email at preston.parker@usu.edu. If you are available Friday, February 22 in the afternoon we could get lunch and discuss the topic further.
Thanks,
Ariel-Leigh Wade
Dear Emily,
I thought you and your readers might be interested in Information regarding the Cache Valley Area Investors Association.
The CVAIA is a free association where members of all ages meet to discuss information that helps people to become financially independent with a philosophy of looking about money and opportunity in a different way also with education on how to save and how to invest with less risk.
The meetings are every other Thursday at the Cache Valley Chamber of Commerce at 160 N. Main Street. The next meeting will be on Feb. 7.
If you want any more information you can give me a call at 435-875-3247 or email me at ariwade@hotmail.com. You can also contact the founder by email at preston.parker@usu.edu. If you are available Friday, February 22 in the afternoon we could get lunch and discuss the topic further.
Thanks,
Ariel-Leigh Wade
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