Burger Planet
Jan. 31 2008
FOR IMMEDIATE RELEASE: Contact: James E. Mullenbach III, CEO
Burger Planet
555-883-9872
FAX: 987-798-2897
jamese@burgerplanet.com
http://www.burgerplanet.com
Mr. Hans Ketchup
VP of Communications
555-883-9873
FAX: 987-798-2897
hansk@burgerplanet.com
http://www.burgerplanet.com
Burger Planet Hires Heath Guru Jayne Peterson in Continuing Health Conscious Campaign
Gary, Ind., Jan. 31, 2008-- Burger Planet has hired fitness guru Jayne Peterson to help promote their healthy focus and newest healthy choice menu items.
Peterson, known for helping Opal Whitcomb lose weight, will be helping to increase consumer awareness to Burger Planet’s health conscious additions, working with the company chef to make sure that the menu items are as healthy as possible and developing other health promotion programs such as tray liners that offer nutritional advice.
CEO James E. Mullenbach III said "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Peterson will be working alongside Burger Planet’s mascot, Corny the Clown, in their healthy promotion advertising campaign. The duo will appear in advertisements, Burger Planet stores and Malls promoting the new focus and providing nutritional packets.
Peterson accepted this new position saying, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Burger Planet will continue to offer their traditional burger, soda and fries menu items paired with gourmet salads, fruit packets and white chicken breast options. All menu items will also be offered wrapped in lettuce instead of the bun for those carbohydrate conscious customers.
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Burger Planet was founded in 1934 by James E. Mullenbach I, current president of the QSR Association. The company is the leader of the Quick Service Restaurant Industry with 8,921 franchises in every state and 17 countries. Headquartered in Gary, Ind., Burger Planet employs 48,272 people and has served 52 billion customers and counting.
For more information contact:
Ariel Leigh Wade
Public relations assistant account executive
555-883-9875
FAX: 987-798-2897
ariel@burgerplanet.com
http://www.burgerplanet.com
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3 comments:
You did a good job with making sure the image of the company was changing to a healthier image. I don't think you need the 'more' on the posting since we can see the whole thing! Good job.
Ariel I think this sounded great. You did a really good job not making the company sound unhealthy before. The only thing that I noticed was you added the date after the dateline at the first of your release and I don't think that is neccisary. Great job!
Ariel,
I really liked your headline, it set the tone for the press release and made Burger Planed sound like it never was unhealthy but just healthier. Good quotes, you made me want to go get a Burger.
Scott
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